We sure do sound like an expert at work when we educate our peers and stakeholders about best practices in our industries. After all, our executive teams are asking us to implement best practices. Our customers expect us to follow best practices. The conferences we attended attract us with sessions on best practices. We learn them. We implement them. We are praised when we do. But did any of us sit down and think, before we charged down best practices hill, "Is following these best practices right for us?" Jay Acunzo, keynote speaker, founder of Unthinkable Media and author of the upcoming book, Break the Wheel: Question best practices, hone your intuition, and do your best work, helps us change how we think about best practices.