On today's show we're joined by ServiceRocket Chief Operating Officer Erin Rand. Erin discusses scaling tech companies, leading with people and process and how to build a more inclusive company.
Today's episode features Sujan Patel, founder of Webprofits, a content marketing agency that helps companies like Linkedin, Salesforce, and Zillow and others grow their businesses through content marketing. Sujan joined us to talk about why most marketing and sales teams are not aligned and how content can be the catalyst for bringing sales and marketing together to provide useful information to prospects and customers to accelerate the sales cycle. As Sujan says, "You don't need to be the creator of the information, but you need to be the source of information." Now that's a helping sells approach.
In this episode, Oakland-based novelist and strategist Eliot Peper joins us to discuss his fourth novel, Cumulus, a dark, gritty science fiction story set in a near-future San Francisco Bay Area ravaged by economic inequality and persistent surveillance. Eliot shares how his entrepreneurial background and embracing a "helping sells" approach has helped him become a highly successful self-published author.