---
title: Helping Sells Radio | Podcast by ServiceRocket Media (6)
description: A confluence of software adoption, learning, and customer success.  (6)
---

[![ServiceRocket logo - white](https://blog.servicerocket.com/hs-fs/hubfs/Blue%202020/ServiceRocket%20logo%20-%20white.png?width=81&height=53&name=ServiceRocket%20logo%20-%20white.png "ServiceRocket logo - white")](https://blog.servicerocket.com/podcasts)

**

[# Helping Sells Radio

](https://blog.servicerocket.com/podcasts/)

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[![pic_mattdoar-300x300.png](https://blog.servicerocket.com/hubfs/social-suggested-images/pic_mattdoar-300x300.png) ](https://blog.servicerocket.com/podcasts/ep.-16-atlassian-expert-matt-doar-on-putting-people-before-tools)

## [Ep. 16 | Atlassian Expert Matt Doar On Putting People Before Tools](https://blog.servicerocket.com/podcasts/ep.-16-atlassian-expert-matt-doar-on-putting-people-before-tools)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Jun 21, 2016 1:23:37 PM ** [People](https://blog.servicerocket.com/podcasts/topic/people)

[Read More](https://blog.servicerocket.com/podcasts/ep.-16-atlassian-expert-matt-doar-on-putting-people-before-tools)

[![](https://intranet.servicerocket.com/download/attachments/43061872/Emilia.jpg?version=1&modificationDate=1465335528164&api=v2) ](https://blog.servicerocket.com/podcasts/ep-15.-gainsight-pulse-conference-2016-special-edition)

## [Ep. 15 | Gainsight Pulse Conference 2016 Special Edition](https://blog.servicerocket.com/podcasts/ep-15.-gainsight-pulse-conference-2016-special-edition)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Jun 7, 2016 4:26:23 PM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success)

In this episode, Bill and Sarah take the audience to the Customer Success industry's premier conference, [Gainsight Pulse Conference](http://www.gainsight.com/pulse/) 2016. Guests interviewed include: [MindTouch](http://www.mindtouch.com) CEO [Aaron Fulkerson](https://twitter.com/Roebot), [Cloudera](http://www.cloudera.com) VP Customer Success [Sarah Sproehnle](https://www.linkedin.com/in/sarahsproehnle), [WalkMe](http://www.walkme.com) VP Customer Engagement [Emilia D'Anzica](https://twitter.com/emiliadanzica), and [Glide Consulting](http://glideconsultingllc.com/) founders [Nils Vinje](https://www.linkedin.com/in/nilsvinje) and [Alex McClafferty](https://twitter.com/alexmcclafferty). Hear insiders' perspectives on the future of customer success and helping customers love your software.

[Read More](https://blog.servicerocket.com/podcasts/ep-15.-gainsight-pulse-conference-2016-special-edition)

[![From-impossible.png](https://blog.servicerocket.com/hubfs/From-impossible.png) ](https://blog.servicerocket.com/podcasts/ep.-14-aaron-ross-dont-tell-people-what-you-do-tell-them-how-you-help)

## [Ep. 14 | Aaron Ross: Don't Tell People What You Do, Tell Them How You Help](https://blog.servicerocket.com/podcasts/ep.-14-aaron-ross-dont-tell-people-what-you-do-tell-them-how-you-help)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** May 25, 2016 5:00:00 AM ** [Sales](https://blog.servicerocket.com/podcasts/topic/sales)

Aaron Ross joins Helping Sells Radio for Episode 14. Aaron, with co-author Jason Lemkin, recently published a new book, [From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue](http://www.amazon.com/Impossible-Inevitable-Hyper-Growth-Companies-Predictable/dp/1119166713), which is a follow-up to the widely read and implemented book [Predictable Revenue](http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213/ref=pd_bxgy_14_img_2?ie=UTF8&refRID=0VNJY8BPG8Y8KNZJFTNK), which has been called the sales bible of Silicon Valley. Sarah and Bill talk to Aaron about two main topics. First, we talk about why we should not tell people what we do for a living, but describe how we help people. Second, we talk about the new book. 

[Read More](https://blog.servicerocket.com/podcasts/ep.-14-aaron-ross-dont-tell-people-what-you-do-tell-them-how-you-help)

[![](https://media.licdn.com/mpr/mpr/shrinknp_200_200/p/8/005/03b/1e5/3f038d3.jpg) ](https://blog.servicerocket.com/podcasts/catherine-blackmore-on-whether-customer-success-should-help-accounts-or-people)

## [Ep. 13 | Catherine Blackmore On Whether Customer Success Should Help Accounts Or People](https://blog.servicerocket.com/podcasts/catherine-blackmore-on-whether-customer-success-should-help-accounts-or-people)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** May 10, 2016 7:30:00 AM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success)

[Read More](https://blog.servicerocket.com/podcasts/catherine-blackmore-on-whether-customer-success-should-help-accounts-or-people)

[![](https://blog.servicerocket.com/hubfs/Geoffrey_Moore_Under_the_Dome_ServiceRocket.jpg) ](https://blog.servicerocket.com/podcasts/why-achieving-real-customer-success-is-the-hardest-simple-thing-to-do)

## [Ep. 12 | Todd Eby On Why Achieving Real Customer Success is the Hardest Simple Thing to Do](https://blog.servicerocket.com/podcasts/why-achieving-real-customer-success-is-the-hardest-simple-thing-to-do)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** May 9, 2016 9:37:32 AM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success)

[Read More](https://blog.servicerocket.com/podcasts/why-achieving-real-customer-success-is-the-hardest-simple-thing-to-do)

## [Ep. 11 | Geoffrey Moore: Organizing to Compete in an Age of Disruption](https://blog.servicerocket.com/podcasts/ep.-11-geoffrey-moore-organizing-to-compete-in-an-age-of-disruption)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Apr 26, 2016 4:24:20 PM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success)

[Read More](https://blog.servicerocket.com/podcasts/ep.-11-geoffrey-moore-organizing-to-compete-in-an-age-of-disruption)

## [Ep. 10 | Building Customer Education Revenue Machines with Danielle Tomlinson of Plex Systems](https://blog.servicerocket.com/podcasts/episode-10-building-customer-education-revenue-machines)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Apr 13, 2016 11:11:45 AM ** [Customer Education](https://blog.servicerocket.com/podcasts/topic/customer-education)

| [![Danielle_Tomlinson.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Danielle_Tomlinson.jpg?width=150&name=Danielle_Tomlinson.jpg "Danielle_Tomlinson.jpg")](https://www.linkedin.com/in/danielle-tomlinson) |
| --- |
| Danielle Tomlinson *VP of Global Education* [Plex Systems](https://salesloft.com) |

In today's episode, we speak to Danielle Tomlinson, VP of Global Education at Plex Systems. Danielle has built education functions from scratch and built mature ones into optimized functions. At Business Objects, SAP, Hortonworks and other fast-growing software companies, Danielle has honed **running a business education department to achieve outcomes like increased renewals and revenue**. Hear her approach to customer education that helps customers while driving revenue.

[Read More](https://blog.servicerocket.com/podcasts/episode-10-building-customer-education-revenue-machines)

[![Katie_Rogers.jpg](https://blog.servicerocket.com/hubfs/Katie_Rogers.jpg) ](https://blog.servicerocket.com/podcasts/ep-9-katie-rogers-on-growing-salesloft-2000-while-helping-customers-succeed)

## [Ep. 9 | Katie Rogers On Growing SalesLoft 2,000% While Helping Customers Succeed](https://blog.servicerocket.com/podcasts/ep-9-katie-rogers-on-growing-salesloft-2000-while-helping-customers-succeed)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Apr 1, 2016 4:54:56 PM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success)

| <https://www.linkedin.com/in/katelinrogers> |
| --- |
| Katie Rogers *Vp of Client Services* [SalesLoft](https://salesloft.com) |

In this episode, we talk to Katie Rogers, VP of Client Services at [SalesLoft](https://salesloft.com). After admiring Katie's work from afar, Bill and Sarah met Katie at Gainsight Pulse Conference 2015. Katie joined us to talk about how she grew SalesLoft's customer success function from scratch during a period when the company grew 2,000%. Listen to learn how she did it while retaining her characteristic high energy and keeping sane.

[Read More](https://blog.servicerocket.com/podcasts/ep-9-katie-rogers-on-growing-salesloft-2000-while-helping-customers-succeed)

## [Ep. 8 | Ryan Battles, Author: Using Periscope for Business](https://blog.servicerocket.com/podcasts/ryan-battles-using-periscope-for-business)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Mar 21, 2016 2:37:29 PM ** [marketing](https://blog.servicerocket.com/podcasts/topic/marketing)

| [![Ryan_Battles.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Ryan_Battles.jpg?width=150&name=Ryan_Battles.jpg)](https://www.linkedin.com/in/lincolnmurphy) |
| --- |
| Ryan Battles *Co-Founder* [Harpoon](https://harpoonapp.com) |

Sarah and Bill started off the show talking about a recent [a16z Podcast with the CEO of Optimizely](http://a16z.com/2014/05/20/a16z-podcast-bending-every-pixel-to-your-will-optimizely-and-the-next-wave-of-internet-tools/), which reminded Sarah and Bill of the interview in [Episode 4 with Adam Avremescu, the Head of Education from Optimizely](https://blog.servicerocket.com/podcasts/episode-4). The [a16z Podcast](http://a16z.com/podcasts/) is a great podcast if you are into following distruptive technology and startups. 

[Read More](https://blog.servicerocket.com/podcasts/ryan-battles-using-periscope-for-business)

## [Ep. 7 | Tom Krackeler and Rachel English on Customer Success](https://blog.servicerocket.com/podcasts/episode-7)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Mar 2, 2016 9:00:00 AM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success), [Zuora](https://blog.servicerocket.com/podcasts/topic/zuora)

| [![Tom_Krackeler.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Tom_Krackeler.jpg?width=150&name=Tom_Krackeler.jpg)](https://www.linkedin.com/in/tomkrackeler) | [![Rachel_English.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Rachel_English.jpg?width=150&name=Rachel_English.jpg)](https://www.linkedin.com/in/rachelenglish) |
| --- | --- |
| Tom Krackeler *Senior Vice President of Products* [Zuora](http://zuora.com) | Rachel English *Director of Customer Success* [Zuora](http://zuora.com) |

Today's episode features Tom Krackeler, Senior Vice President of Products at Zuora and Rachel English, Director of Customer Success at Zuora. Tom and Rachel joined us to discuss the future of Customer Success in the subscription economy. 

[Read More](https://blog.servicerocket.com/podcasts/episode-7)

## [Ep. 6 | Value Nurturing with Author Anne Janzer](https://blog.servicerocket.com/podcasts/episode-6)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Feb 17, 2016 1:18:15 PM ** [marketing](https://blog.servicerocket.com/podcasts/topic/marketing)

| [![Anne_Janzer.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Anne_Janzer.jpg?width=150&name=Anne_Janzer.jpg)](https://www.linkedin.com/in/annehjanzer) |
| --- |
| Anne Janzer *Writer, Content Marketing Consultant, Author* |

In this episode, [Anne Janzer](http://annejanzer.com/), writer, content marketing consultant and author of *[Subscription Marketing: Strategies for Nurturing Customers in a World of Churn](http://subscriptionmarketingbook.com/)<http://annejanzer.com/>* joins us to discuss lessons from working with a hundred technology companies and clients that include serial entrepreneurs, industry thought leaders, and technology pioneers. 

[Read More](https://blog.servicerocket.com/podcasts/episode-6)

## [Ep. 5 | Nils Vinje - Glide Consulting and Outcomes in Customer Success](https://blog.servicerocket.com/podcasts/episode-5)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Feb 3, 2016 2:24:59 PM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success)

| [![Nils_Vinje.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Nils_Vinje.jpg?width=169&name=Nils_Vinje.jpg "Nils_Vinje.jpg")](https://www.linkedin.com/in/nilsvinje?authType=NAME_SEARCH&authToken=GPwL&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A4982814%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1461623789362%2Ctas%3Anils%20vinje) |
| --- |
| Nils Vinje *Founder* [Glide Consulting](http://www.glideconsultingllc.com/) |

This week [Nils Vinje](https://twitter.com/NilsVinje), founder of [Glide Consulting](http://www.glideconsultingllc.com/), joins Helping Sells Radio to discuss where customer success is headed and how he helps SaaS companies build high performing customer success organizations. 

[Read More](https://blog.servicerocket.com/podcasts/episode-5)

## [Ep. 4 | Adam Avramescu - Training at Optimizely](https://blog.servicerocket.com/podcasts/episode-4)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Feb 3, 2016 2:23:11 PM ** [Customer Education](https://blog.servicerocket.com/podcasts/topic/customer-education), [Optimizely](https://blog.servicerocket.com/podcasts/topic/optimizely)

| [![Adam_Avramescu_Optimizely.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Adam_Avramescu_Optimizely.jpg?width=1000&height=1000&name=Adam_Avramescu_Optimizely.jpg "Adam_Avramescu_Optimizely.jpg")](https://www.linkedin.com/in/adam-avramescu-9852995?authType=NAME_SEARCH&authToken=Hv7N&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A15631157%2CauthType%3ANAME_SEARCH%2Cidx%3A1-2-2%2CtarId%3A1461623202425%2Ctas%3Aadam%20avr) |
| --- |
| Adam Avramescu *Head of Customer Education* [Optimizely](http://www.optimizely.com/) |

This week [Adam Avramescu](https://twitter.com/avramescu), Head of Customer Education at [Optimizely](http://www.optimizely.com/), joins Helping Sells Radio to discuss optimizing web experiences. A/B testing, Bloom’s Taxonomy, how to educate customers on a product they don’t actually have to use (perish the thought), and what’s happening at the Bay area Customer Education MeetUp.

[Read More](https://blog.servicerocket.com/podcasts/episode-4)

## [Ep. 3 | Joshua Zerkel on Training at Evernote](https://blog.servicerocket.com/podcasts/episode-3)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Feb 3, 2016 2:22:17 PM ** [Customer Education](https://blog.servicerocket.com/podcasts/topic/customer-education), [Evernote](https://blog.servicerocket.com/podcasts/topic/evernote)

| [![Joshua_Zerkel.jpg](https://blog.servicerocket.com/hs-fs/hubfs/Joshua_Zerkel.jpg?width=150&name=Joshua_Zerkel.jpg)](https://www.linkedin.com/in/joshuazerkel?authType=NAME_SEARCH&authToken=wmbQ&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A712983%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1461622775394%2Ctas%3Ajoshua%20zer) |
| --- |
| Joshua Zerkel *Director of Worldwide Account Management and Training* [Evernote](http://evernote.com) |

Today's guest is Joshua Zerkel, Director of Worldwide Account Management and Training at [Evernote](http://www.evernote.com/) and founder and CEO of [Custom Living Solutions](http://www.customlivingsolutions.com/), one of the Bay Area’s premier productivity and organizing consulting firms. At Evernote, Joshua leads a global team and oversees all onboarding, training, retention, and customer success programs for new and existing Evernote business customers. Listen to learn how to help your company, your team and your customers to become more productive.

[Read More](https://blog.servicerocket.com/podcasts/episode-3)

## [Ep. 2 | Lincoln Murphy - Gainsight and Evangelizing Customer Success](https://blog.servicerocket.com/podcasts/episode-2)

** [Sarah E. Brown and Bill Cushard](https://blog.servicerocket.com/podcasts/author/sarah-e-brown-and-bill-cushard)  on ** Feb 3, 2016 2:20:18 PM ** [Customer Success](https://blog.servicerocket.com/podcasts/topic/customer-success), [Gainsight](https://blog.servicerocket.com/podcasts/topic/gainsight)

| [![Lincoln_Murphy.png](https://blog.servicerocket.com/hs-fs/hubfs/Lincoln_Murphy.png?width=150&name=Lincoln_Murphy.png "Lincoln_Murphy.png")](https://www.linkedin.com/in/lincolnmurphy) |
| --- |
| Lincoln Murphy *Customer Success Evangelist* [Gainsight](http://gainsight.com) |

In today's episode, we interview Lincoln Murphy, [Gainsight](http://www.gainsight.com/) Customer Success Evangelist and Founder of [Sixteen Ventures](http://sixteenventures.com/). Lincoln, an expert in customer success and SaaS growth, shares about Gainsight's approach to helping customers at Gainsight and through consulting at Sixteen Ventures. Lincoln discusses Customer Success University (CSU), Gainsight's wildly popular Pulse Conference, and how he embraces a "helping sells" approach to enable SaaS companies to accelerate their growth across the Customer Lifecycle, from customer acquisition to retention.

[Read More](https://blog.servicerocket.com/podcasts/episode-2)

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### Tags/Categories

- [Customer Success (43)](https://blog.servicerocket.com/podcasts/topic/customer-success)
- [marketing (14)](https://blog.servicerocket.com/podcasts/topic/marketing)
- [Customer Education (10)](https://blog.servicerocket.com/podcasts/topic/customer-education)
- [Sales (8)](https://blog.servicerocket.com/podcasts/topic/sales)
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- [SaaS (5)](https://blog.servicerocket.com/podcasts/topic/saas)
- [People (4)](https://blog.servicerocket.com/podcasts/topic/people)
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- [Company Founder (2)](https://blog.servicerocket.com/podcasts/topic/company-founder)
- [Customer Relationships (2)](https://blog.servicerocket.com/podcasts/topic/customer-relationships)
- [Expand Selling (2)](https://blog.servicerocket.com/podcasts/topic/expand-selling)
- [Sales Team (2)](https://blog.servicerocket.com/podcasts/topic/sales-team)
- [Salesperson (2)](https://blog.servicerocket.com/podcasts/topic/salesperson)
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- [Nils Vinje (1)](https://blog.servicerocket.com/podcasts/topic/nils-vinje)
- [Optimizely (1)](https://blog.servicerocket.com/podcasts/topic/optimizely)
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[See all](https://blog.servicerocket.com/podcasts/page/6#)

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