---
title: Software Adoption Blog for Atlassian by ServiceRocket | Matt Doar (2)
description: "Matt Doar joined ServiceRocket in 2011 to lead the Atlassian Consulting team in Palo Alto. Prior to that he was the founder of Consulting Toolsmiths, an Atlassian consulting company based in San Jose, CA. He is the author of three O'Reilly books including \"Practical JIRA Administration\" and \"Practical JIRA Plugins\". He likes single malts and good cigars, in either order. (2)"
image: https://uploads-ssl.webflow.com/5a677ce05577f10001188a29/5a96e8f56914880001c50b8f_ServiceRocket%20Atlassian%20Open%20Graph%20Image.png
---

## Matt Doar

![](https://blog.servicerocket.com/hs-fs/hubfs/Matt-300x283-1.jpg?width=35&name=Matt-300x283-1.jpg)

Matt Doar joined ServiceRocket in 2011 to lead the Atlassian Consulting team in Palo Alto. Prior to that he was the founder of Consulting Toolsmiths, an Atlassian consulting company based in San Jose, CA. He is the author of three O'Reilly books including "Practical JIRA Administration" and "Practical JIRA Plugins". He likes single malts and good cigars, in either order.

### Recent Posts

August 21, 2013

[![](https://blog.servicerocket.com/hs-fs/file-3011625312-jpg/blog-files/matt-300x283.jpg) ](https://blog.servicerocket.com/adoption/blog/2013/08/3-reasons-to-attend-atlassian-summit-2013)

## [3 Reasons to Attend Atlassian Summit 2013](https://blog.servicerocket.com/adoption/blog/2013/08/3-reasons-to-attend-atlassian-summit-2013)

 By [Matt Doar](https://blog.servicerocket.com/adoption/author/matt-doar)

 Matt Doar shares his top three reasons you should register for Summit 2013 and join us to learn (and party) this October in San Francisco. 

[Read More ➝](https://blog.servicerocket.com/adoption/blog/2013/08/3-reasons-to-attend-atlassian-summit-2013)

---

September 29, 2011

[![](https://blog.servicerocket.com/hs-fs/file-3018776403-jpg/blog-files/practical-jira-administration-228x300.jpg) ](https://blog.servicerocket.com/adoption/blog/2011/09/learn-about-jira-reporting)

## [Untapped data goldmine in JIRA? - Learn about JIRA reporting](https://blog.servicerocket.com/adoption/blog/2011/09/learn-about-jira-reporting)

 By [Matt Doar](https://blog.servicerocket.com/adoption/author/matt-doar)

 Untapped data goldmine in JIRA? - Learn about JIRA reporting 

[Read More ➝](https://blog.servicerocket.com/adoption/blog/2011/09/learn-about-jira-reporting)

---

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[see all](https://blog.servicerocket.com/adoption/author/matt-doar/page/2#)

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