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Community Management Thinking is Holding Back ESN Adoption

Posted by Bill Cushard on Jun 28, 2017 6:03:00 AM

Last week, I gave a short talk at an event we hosted at the Rockettoria in Sydney called, Improving Adoption of Collaborative Software with Narrow, High Value Use Cases, at which I argued that running any type of collaborative software with a community management mindset, might be the root cause of the low adoption of enterprise social networking (ESN) software. I cited numerous reports that describe the failures of organizations to to gain wide-spread adoption of social collaboration software. 

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Topics: collaboration, Workplace by Facebook, Bots, Enterprise Bots, Chat Bot, Enterprise Social Networking, ESN

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