El cambio puede ser difícil, incluso cuando algo parece fácil de usar, especialmente cuando está relacionado con implementar nuevas tecnologías que prometen cambiar la forma en la que muchas empresas funcionan actualmente. Cuando nos referimos a realizar una exitosa implementación de Workplace by Facebook, tomamos en cuenta todas aquellas situaciones en que se pueden superar los inevitables obstáculos que surgen en cualquier implementación de Software. Después de todo, las personas hemos desarrollado hábitos de trabajo determinados y cualquier perturbación implicará cierta resistencia para ser modificados.
Worldwide spending on enterprise software was $314 billion in 2015 and expected to rise. This amount does not include the money and resources spent on professional services, migrations, integration work, training, and support. Organizations are spending big money on software. The problem is that nearly half of all software projects fail. Forrester Research has found that 49% of CRM projects fail, and according to CSO Insights, less than 40% have full scale end-user adoption.
Workplace by Facebook is a platform that enables companies and teams to communicate more effectively, reduce friction and collaborate better. Workplace was designed to go beyond simplifying communications -- it completely transforms how companies interact in digital and mobile spaces.
Change is hard. Even with something that seems so easy to use, and especially when it comes to implementing new technology that promises to change the way a company works. When it comes to running a successful Workplace by Facebook implementation, taking deliberate care to address specific issues can overcome the inevitable obstacles that arise in any software deployment. After all, employees have developed habits working in the current way and anything that disrupts those habits will meet resistance.
“Unexploited knowledge may be your firm’s greatest and most undervalued asset.”
Niraj Dawar, product marketing strategy expert and author of Tilt: Shifting Your Strategy From Products to Customers, sat down with Peter Marquez, VP of Product, to discuss how companies benefit when vendors help them innovate and reduce after-purchase risks and costs.
I have been a huge fan of Geoffrey Moore's work since I first read Crossing the Chasm and The Gorilla Game during the dot com boom and bust of the late 90s and early 2000s. I was fortunate to have the chance to interview Moore and our founder/CEO, Rob Castaneda during one of our recent Under the Dome talks on August 11, 2015. In between the fun moments, we talked about crossing the chasm as it relates to enterprise software deployment, adoption, and customer success.