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Geoffrey Moore: "When You Listen to Customers, They Just Spill All the Beans" [VIDEO]

Posted by Bill Cushard on Oct 2, 2015 9:30:00 AM

I have been a huge fan of Geoffrey Moore's work since I first read Crossing the Chasm and The Gorilla Game during the dot com boom and bust of the late 90s and early 2000s. I was fortunate to have the chance to interview Moore and our founder/CEO, Rob Castaneda during one of our recent Under the Dome talks on August 11, 2015. In between the fun moments, we talked about crossing the chasm as it relates to enterprise software deployment, adoption, and customer success.

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Topics: Enterprise Software, Geoffrey Moore, Crosing the Chasm, Software Adoption

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