Kevin Johnson, president and chief executive officer of Starbucks, took the stage at the 2017 annual shareholder meeting. During the part of the presentation when he talked about company initiatives, Johnson raised a question Starbucks has been working on. "How can we better connect with our store managers, and how can we help store managers create community amongst each other?" The answer to both of these questions lies in the decision to implement Workplace by Facebook at Starbucks in January 2017.
As has been said by futurists and Silicon Valley hipsters, "Email is where good ideas go to die." But so far, email is still here (so are plenty of good ideas, by the way), and it seems to be as strong as ever. Arguments about whether email is good or bad or whether it should be eliminated or remain forever can been seen carried out in the press and on blogs with a simple Google search. And as the existential debate about email rages on, a rare clear voice emerged last fall at WebSummit 2016. Sean Ryan, VP of Workplace by Facebook strolled on past the debate by saying the argument is not that interesting. "Email is going to die anyway. Anyone with teenagers knows this. They don't use email."
On October 18, 2016, Sondre Rasch, founder of Konsus, a labor market startup, wrote a piece for TechCrunch that he called, The future of work manifesto. The premise of his manifesto is that the way we work today is beginning a massive transformation, much like the transition from an agricultural to an industrial age of working......and this wave is just getting started.
Fall is tech conference season in Silicon Valley, and the biggest conference for ServiceRocket is the Atlassian Summit, which occurred the week of October 10 in San Jose, CA. We have participated in Summit since the very first one almost ten years ago. This year, as participation grew, we wanted to improve how we planned, organized, executed, and recapped our participation. We also wanted to maximizing participation in the conference, even with employees who could not attend in person. We used the Events feature in Workplace by Facebook to engage the team participating in the conference and employees around the world who could not attend.
Email? It's useful from some things
Change is hard. Even with something that seems so easy to use, and especially when it comes to implementing new technology that promises to change the way a company works. When it comes to running a successful Workplace by Facebook implementation, taking deliberate care to address specific issues can overcome the inevitable obstacles that arise in any software deployment. After all, employees have developed habits working in the current way and anything that disrupts those habits will meet resistance.