by Sarah E. Brown (@SEBMarketing)
Today's leading software companies are leveraging behavior design to apply psychology to enterprise software training. Nir Eyal, author of the book Hooked: How to Build Habit-Forming Products and ServiceRocket's Head of Training Bill Cushard discussed how behavior psychology relates to Customer Success and how companies can apply psychology to enterprise software training.
Topics covered:
- Key lessons in behavior psychology that can be applied to software training.
- How to design more engaging enterprise software and training.
- The biggest mistakes that enterprise companies make in trying to hook their customers
- Tips for hacking customer behavior to increase software adoption.
...and much more.
